, UK

Brits spent more on out of home leisure last August, says research

In August, the average British household spent £229 on out of home leisure, a £7 (3%) increase year-on-year and a £20 (10%) increase month-on-month, according to the latest leisure spend tracker report by Greene King.

The report found that with the summer holidays in full swing in August, Brits had a customary increase in spending on out of home leisure. In 2015 spending in August rose by £17 (8%) against July and while a large increase is expected, this month’s data is positive.

Increases of £9 (10%) and £7 (15%) for Eating Out and Drinking Out respectively highlight the strength of this month’s findings and while Other Leisure continues to struggle relative to 2015 with a year-on-year decrease of £9 (10%), its importance to the summer holidays is clear, with month-on-month growth of £9 (13%).

Rob Rees, Group Marketing Director from Greene King, said, "This month’s figures reveal a positive month for the leisure sector with consumers taking advantage of both better weather and the summer holidays. Overall, average spending rose by 3% year-on-year to reach £229 for August as a whole. Both Eating Out and Drinking Out enjoyed month-on-month and year-on-year growth in the last days of summer. Despite a yearon-year decline in Other Leisure, the continued strong performance of Eating Out and Drinking Out are a boost to the sector, and further growth underlines their importance to the sector."

Click here to view the full report.

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!