Burgers still Londoners' favorite, Deliveroo says
The delivery company discovered this through their insight and analysis portal.
Burgers remain the overall favourite in London, but vary when looked at borough by borough according to Deliveroo's 'Restaurant Home' portal, which aims to provide greater data insights for restaurants.
Residents in Islington, for example, have the kebab as their top delivery option. Enfield households prefer Greek, while residents in Kensington and Chelsea choose to order healthy food the most.
"London’s diversity is just one of the things that makes this an amazing city to live, work and eat in. We know that Londoners still love their burgers most, but different boroughs have their own favorites. Whether it’s Hackney’s love of chinese cuisine on demand or the City’s embracing of healthy dishes, we’re proud to be supporting the brilliant range of restaurants that call the capital home," Dan Warne, Deliveroo UK and Ireland Managing Director, said.
Through ‘Restaurant Home’, restaurants that partner with Deliveroo will also be given data on preparation and collection times helping restaurants speed up delivery, menu click throughs and how to improve restaurant ratings, and comparisons to top performers and local area averages.
"We have already used data and tech to make delivery more efficient and reliable, but we want to make sure we are providing restaurants with the insights that help them grown even more. That’s why we are rolling out tools and analysis for restaurants to help them to seize the opportunities that delivery provides to them."
