Chart of the Week: NPD Group reveals the most popular deals in out-of-home promotions
Visits involving meal deals fare better with 39.6% than kids meal deal with an 11.8% market share.
The NPD Group shows that 28% of visits to the out of home (OOH) market involves some form of deal or promotion, this amounts to 3b visits a year and is worth £14.5b (data to end of December 2017). The most recent NPD data shows that deals are already recovering. In the year to December 2017, deal and promotion visits grew by 2.8% while non-deal visits declined by 0.4%.
Free deals came in at third with 9.7%, price reduction at fourth with 9%, voucher/coupon deals rank at fifth with 8.9%. According to NPD's chart, the three least popular promotions in out-of-home deals are buy one, get one free (5.1%), employee discount (4.9%), and meals that are ordered from a low priced menu (3.9%).
Read the whole summary of the study here.
