Chart of the Week: Online delivery sales soar 38% in 2018
In the year to January 2018, there were 673 million delivery visits in the out of home market, representing 5.9% of total OOH.
Whilst this is still relatively small, the impressive growth of delivery has meant new operators are looking to enter the market all the time. One key driver of success within this market, has been the rise of the aggregators; they have levelled the playing field, allowing independents to compete with the bigger chains.
The way we order a delivery has also evolved over the last two years. Online now accounts for 38% of delivery visits and apps 16%. Whilst app orders represent the smallest segment of delivery, they are the fastest growing form of placing an order; three times bigger today than they were two years ago.
Apps allow delivery operators to be at your fingertips; making comparing restaurants, ordering and tracking your food very easy. Younger consumers (aged 18-34 years) have been the quickest to adopt ordering via an app; apps account for 21% of their delivery visits.
Read the whole summary of the study here.
