Convenience is pushing consumers away from takeaways and towards deliveries
Delivery trading went up by 10% whilst takeaway and click-and-collect went down by 3%.
Convenience is herding most consumers towards deliveries and away from takeaways and click and collect, according to CGA by NIQ director Karl Chessell
A report by the consumer intelligence firm revealed that Britain’s top-managed restaurant groups achieved double-digit growth in delivery sales in September—but takeaways dipped after a convenience-driven change in consumers’ habits.
CGA by NIQ’s Hospitality at Home Tracker shows delivery trading was 10% higher than in September 2022. By contrast, takeaway and click-and-collect sales were down by 3%. Deliveries accounted for 71 pence in every pound spent by consumers on at-home orders last month, while takeaways attracted 29 pence.
Combined delivery and takeaway sales in September were up by 7% year-on-year, the Tracker shows. It is a fourth consecutive month of growth following 18 months of negative numbers in the aftermath of the COVID-19 pandemic when consumers switched back from ordering in to eating out.
Chessell said that after a surge during COVID restrictions and a steady fall when they ended, restaurants’ at-home sales are settling into a new pattern of solid year-on-year growth.
“Lockdowns and the convenience of ordering platforms have led millions of consumers to move from takeaways to deliveries, and we can expect more migration in 2024. Restaurants will need to carefully manage the logistical and financial aspects of their relationships with third-party aggregators if they are to optimise customers’ experiences and profit margins in the delivery channel,” Chessell added.