, UK

HospitalityGEM partners with Trail app

HospitalityGEM, the guest experience management firm announced its partnership with operations management app Trail, to add guest experience reporting to a range of data feeds that help General Managers to keep on top of their operation.

Trail is an operations management app that distributes tasks for teams to follow step by step. It focusses on management of repeat processes and delivering business critical tasks to the right people at the right time. Using the app allows businesses to scale efficiently, cut admin and maintain operational standards.

Reports from guests, including detailed mystery visits, can now appear in the ‘trail’ of daily tasks, all of which are tracked to ensure that appropriate actions are being taken throughout the day to maintain a consistently high standard of service. Managers view headline results and can link to a deeper level report where required.

Steven Pike, MD of HospitalityGEM, said: “As part of our ongoing commitment to empowering operators and their teams to measure and improve the guest experience, we have partnered with Trail’s excellent app. Coordinating data and actions in this way will help managers to be better informed and more effective in driving standards and revenue.”

Joe Cripps, Founder and Managing Director of Trail, added: "We built Trail to cut through admin and allow hospitality teams to do what they love - serve customers. This alone improves the guest experience but through this exciting partnership with HospitalityGEM, sites can see the direct outcome of operational improvements whilst managing those areas that need focus."

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