Latin American franchises to disrupt the fast food scene, experts claim
A recent study suggests that the Western-dominated franchise scene will change.
The next big food franchise will come out of Latin America, according to experts, with some chains eyeing up global dominance in the next few years.
Zeroing in on the huge expansion of Brazilian franchises as well as others in Latin America, research published in the International Business Review (as reported by the Daily Mirror) suggests the global franchise picture is changing.
According to Venezuelan entrepreneur Leonardo González Dellán, the fast food scene is "ripe for expansion."
“The bottom line is that franchises that originate in emerging markets are doing better in other emerging markets than ones that originate in more economically developed countries (MEDCs). This is because these businesses do not see high levels of corruption or inefficiencies in doing business as unacceptable obstacles to opening up," he said.
These are five brands to watch, per the report:
1. Baleadas Express
Honduras – served on flour tortillas, quick, fresh and very well regarded locally and in 100 restaurants across the country. They also serve hot dogs, plátano mixto, and enchiladas and are ripe for expansion.
2. Churromania
This Venezuelan company opened in 1997 in Puerto La Cruz and has a foot hold in the US in Florida and Texa. It will be the next big thing in doughnuts.
3. The Californian Burrito Company
This company was founded in Buenos Aires in 2006 and has spread its operations across the region with openings in Argentina, Colombia, Bolivia, Ecuador, and Uruguay joining its four other stores in Brazil.
4. Pasquale Hnos
Founded by the most famous Peruvian chef Gastón Acurio, these five joint sells primarily Peruvian sanguches, chicha morada and Peruvian desserts.
5. Doggis
Quick service hot dogs that are as big as McDonald's in Peru and other Latin American countries, know as “completos" - topped with a guacamole-like paste made with avocado and mayonnaise.
