RESEARCH | Staff Reporter, UK

McCain Foodservice releases What's Hot report containing top trends for 2018

According to McCain, turnover in the sector is set to slow amidst continued consumer uncertainty as Brexit draws ever closer.

With this in mind, it’s vital that food providers stay ahead of the curve.

McCain Foods senior brand manager Jo Simmons said, “As new trends come and go, changes to what consumers eat, where they eat, and how they eat take place. Operators take influence from fresh new cuisines, bold new flavours make it on to menus, and new dining options emerge. Technology also has a big influence.

“With so many changes happening it can be hard to pick out the opportunities that will work for your business, and those that will make headlines and then disappear, so we’ve rounded up a few of the key ones that we believe can help caterers stay hot and ahead of the competition in the next year.”

In a release by McCain, it said the few headline trends that they see in 2018 are Value Scrutiny, Convenience, Technology, and Informality. Value for money will be increasingly important as consumers scrutinise their spending decision. This doesn’t necessarily mean that consumers are continually chasing the cheapest option. Instead, they want hearty portions, great value food and excellent standards of service.

2017 saw a 6% rise in quick-service lunch visits, and this trend shows no signs of slowing. For technology, 40% of 25-37 year olds prefer ordering food on their phones to table service, whilst 67% will spend more on their phones than when ordering in person. Phones and tablets are now ever-present in our lifestyle habits.

Read more about the report here.

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