, UK

New national drinking water scheme to cut plastic bottle use by millions

People will be able to refill water bottles for free in tens of thousands of places in England.

It’s estimated that the new scheme will cut plastic bottle use by tens of millions each year as well as substantially increase the availability of high quality drinking water.

In a drive to help fight plastic waste, water companies will join forces with the Refill campaign to create a national network of high street retailers, coffee shops, businesses and local authorities offering new refill stations for the public to top-up their water bottles for free in every major city and town in England by 2021. People will be able to use an app on their phone to find out where the nearest refill point is, or look out for special signs in shop windows. As well as being able to get drinking water from shops, cafes and businesses, some water companies are looking at installing new public drinking fountains and restoring some historical ones which have fallen into disuse.

The first business to join the national drinking water scheme is Whitbread plc, which has pledged today to offer free drinking water for customers and passers-by in each of its 3,000 Costa Coffee and Premier Inn locations from March 2018.

Water UK chief executive Michael Roberts said, “As an industry with a strong focus on the environment we are passionate about tackling the problems caused by plastic bottles, which clog up rivers and drains, and pollute our seas. By refilling water bottles, we can all help turn this harmful tide of plastic waste. This country has some of the best drinking water in the world and we want everyone to benefit from it. This scheme will do that by making it easier for people to refill their bottles wherever they work, rest, shop or play.”

The water industry was inspired to create the new initiative by the successful schemes run by the Refill campaign, which now has over 1600 refill stations across the UK. Some water companies are currently taking part in three local Refill schemes in England to provide free drinking water; Anglian Water in Norwich; Northumbrian Water in Durham; and Bristol Water in Bristol. The new partnership between the water industry and Refill will see all water companies in England support the massive expansion of the scheme over the next two years.

As an example of what could be achieved nationally by the new initiative, the Refill Bristol scheme which launched in September 2015 now has more than 200 refill points across Bristol’s city centre. Refill Bristol has estimated that if every Bristolian refilled a bottle once a week instead of buying a single-use plastic bottle, the city would reduce its plastic bottle consumption by 22.3 million a year. If replicated around the country, it could lead to a reduction in plastic bottle use in the hundreds of millions.

The current Refill scheme, now happening in 13 towns and cities in England, encourages participating cafes, bars, restaurants, banks, galleries, museums and other businesses to sign up to a free app and put a sticker in their window alerting passers-by to the fact they’re welcome to fill up their bottle for free.

Natalie Fee, founder of City to Sea, the organisation behind the Refill scheme, said, “We’ve seen a huge appetite for our Refill campaign across England, from individuals wanting to make a difference in their community to national chains keen to offer free refills to their customers. Our Refill app puts the power to stop plastic pollution in people’s hands – and now thanks to the water industry we'll be able to help everyone, from local communities to airports, to provide free refills on the go.”

James Pitcher, director of sustainability, Whitbread plc said, “At Whitbread we are committed to reducing our impact on the environment and playing our part to tackle the issue of plastic waste. We are very much looking forward to participating in this innovative scheme, with over 3,000 Costa stores, Premier Inn hotels and restaurants the length and breadth of the country we can make it easier for people to refill for free, helping to reduce the number of plastic bottles being littered or thrown away.”

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!