Over four in ten Brits believe full winter lockdown ‘looming’

But most think there will be less compliance.

Over four in ten (42%) Brits believe a full lockdown is likely to be imposed this winter, new research from Mintel revealed.

A majority 69%) of Brits, however, think that people will be “less compliant” with rules in a new lockdown.

51% of surveyed consumers agree that people are better prepared for any new lockdowns. Homeschooling remains a major challenge, as 41% of Brits say a new lockdown will be “easier to deal with” if schools are open.

Two thirds (65%) of Brits agree that rules around masks are likely to get stricter with around eight in ten Brits agree it is important to wear a face mask on the bus/train (83%), on a flight (82%), and while grocery shopping (79%).

One in six (16%) Brits say they are “extremely worried” about being exposed to COVID-19, rising to one in five (19%) of those aged 35-44.

“For brands, it has been important since the start of the pandemic to prove to consumers that they are trustworthy and able to support their customers throughout these lifestyle changes. And this is still critical today,” said Jack Duckett, Associate Director of Consumer Lifestyles Research at Mintel.

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