Over six in ten Brits to trust ‘transparent, engaged' businesses post-lockdown: survey
Consumers also look for clarity about health and safety measures.
Support for the local community has emerged as the most important thing a business or brand can do to win customers back.
A survey by digital ordering company QikServe and digital loyalty technology provider Eagle Eye Solutions revealed that 65% were more likely to trust a business that supported their community, staff and other frontline workers whilst 60% are looking for them to have been clear about health and safety measures.
58% of respondents also prefer receiving timely, relevant communications and a further 25% said they would be more inclined to choose a business or brand post-lockdown that offers promotions and/or a loyalty programme that “rewards them for their continued custom.”
Two in five (41%) consumers also said that a business that had continued trading during lockdown, including online-only for delivery or click & collect, would also add confidence to their decision to also visit its venues or stores post-lockdown.
Even though 56% of consumers said they would feel more or less the same about retailers, hospitality operators and brands that they had been loyal to before lockdown, 25% of those surveyed said they would be more likely to trust those they had been loyal to previously afterwards.
A venue or store’s own website remains as the most effective channel for customer communication, at 84%, whilst just under a third (29%) would visit a mobile app if it had one.
Social media also emerged as a more popular source of this information (57%) compared to a web or map search (51%).
