Restaurants drop meat from menu as healthier eating trends persists

The desire to cut costs due to inflation is also one of the reasons.

Restaurants are offering less meat on their menu, with only 20% of all dishes served at restaurant chains last summer containing meat, a report by Lumina Intelligence said.

This is a drop of four percentage points compared to last spring.

According to Lumina’s menu tracker, only 33% of main courses at major restaurant chains include meat whilst just 12% for starters.

50% of pubs have main courses that have meat.

The impact of inflation was also seen as one of the causes as the cost of a restaurant dish rose by 7.9% in just three months. In a report by The Guardian, Katherine Prowse, senior insight manager at Lumina said the desire to cut costs and adapt to consumer demands were the main driver

“We’re seeing trends around healthier living and around eating less meat, and restaurants are tapping into that. The benefit is they can manage costs at the same time because they’re saving on meat and saving on portion sizes,” Prowse said.