, UK

Which Natural Fast Food Chain Has Just Posted Near 50% Sales Growth?

Wrap it Up! posted 48% sales growth for 2014, on profits of £236k.

Wrap It Up!, the natural, wrap selling QSR has just released its 2014 results and they make for pleasing reading.

Capitalising on what they see as increasing consumer appetite for healthy meal alternatives, the chain has seen rapid sales growth over the past 12 months. With 12 outlets throughout London, they also have plans to expand outside the capital with 17 new outlets slated to open over the next three years.

Speaking of the results, Wrap It Up! Managing Director Tayub Mushtaq said "We've noticed a specific increase in demand for specialty food products and global flavours. Now, due to our flexibility, our menus are driven in part by customer suggestions and emerging tastes. People want to know what they are eating, and respond to transparency about the nutritional value of their food and the sources of their ingredients".

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