Starbucks makes changes to rewards program
The coffee chain brand announced that My Starbucks Rewards in the US will become Starbucks Rewards this April, a new program with more Stars awarded based on what customers buy, no matter how often they visit.
Starbucks said that this means customers could get more stars for every dollar they spend on coffee, mugs, drinks, food and more.
"Starting this April, members will earn 2 Stars for every $1 spent. When Gold members earn 125 Stars, they’ll earn a reward which they can redeem for anything on the menu." the brand said.
"We’re also upgrading all Welcome level members to Green level so they can start enjoying more benefits of membership right away. And in addition to the benefits you enjoy today, we’re also introducing a new benefit for Gold members: monthly Double-Star Days."
We reached out to Starbucks in the UK for comment to see if these changes would affect the UK rewards programme and were told "We’re always working on exciting ways to reward our loyal customers and listening to feedback to ensure we continue to surprise and delight My Starbucks Rewards members."
