EXCLUSIVE: ICHIBUNS brands their buns with readable QR code

See how the Japanese chain aims to “make the wallet industry more exciting and dynamic.”

ICHIBUNS has partnered with the mobile payment app Zapper in introducing burger buns that come with a QR code.

The QR code will direct you to download the app, where you’ll be able to pay for their signature burgers.

“We were looking for a way to make the mobile wallet industry more exciting and dynamic. It’s embracing digital devices in a way that engages with diners,” Benjamin Goldkorn, CEO of ICHIBUNS, said.

Those who uses the app for the first time will have £7 off their bill. Using the app again may even give its customers a 50% discount.

“Our goal with ICHIBUNS was to be a restaurant experience like no other, and our partnership with Zapper is a great way to achieve this, allowing us to be at the forefront of hospitality innovation by offering much more than just a payment service,” Goldkorn said.

“Combining it with our own app also allows us to give something back to our amazing, loyal customers, with discounts and prizes available to win,” he added.

ICHIBUNS also has their own app, ICHIPACHINKO, that allows you to play Pachinko as the chain’s solution to “combat in-queue boredom”.