Chipotle launches app in the UK

The app is said to digitally replicate the nuances of the in-restaurant ordering experience.

Chipotle has announced the launch of its app in the UK that will bring the brand's iconic in-restaurant, down-the-line ordering experience to guests' mobile devices.

Starting today, guests can download the latest version of the Chipotle UK app in the Apple App Store and on Android Google Play or order seamlessly via Chipotle’s website.

The app prompts users to build their meals ingredient by ingredient while giving them the option to make any item light, standard, or extra. This feature digitally replicates the nuances of the in-restaurant ordering experience. 

At checkout, users can select a restaurant location and pick-up time that is most convenient for them. Additionally, the enhanced functionality will now allow Chipotle to provide its guests with personalized offers and incentives that can be redeemed at any of its 19 restaurant locations across the country.

To celebrate the launch, Chipotle is offering a free main meal to customers who make their first digital purchase on the Chipotle UK app or the website. The free main meal offer will appear in guests' Chipotle UK accounts within 72 hours of their initial purchase. 

"We are keenly focused on increasing access to our real food in the UK. The Chipotle UK app is the fastest way for our guests to get Chipotle, and will better allow us to tailor our offerings and promotions to their individual preferences,” said Jacob Sumner, Director of European Operations at Chipotle.