Deliveroo to launch new menu system with allergen information
The new feature will be used by Tortilla, Tommi’s Burger Joint, Mildreds and Chipotle during its initial trial in December.
Deliveroo has announced that they will be rolling out a new menu system that displays an offering’s allergen information.
The menu system will be able to show which of the 14 EU allergens each individual food item has when a customer is browsing the menu.
They will also be writing out to all of their restaurant partners in encouraging them to use the new feature. A banner will be provided to each store to reminds customers to contact the restaurant directly about a meal’s allergen information before making a purchase.
“This is great news for consumers who want more information about the food they are ordering online. Deliveroo believes that people should have an amazing delivery experience, and that must include making informed choices,” Dan Warne, managing director of Deliveroo UK & Ireland, said.
“Overhauling our menus is not a simple task, but customers with allergies need this extra transparency before they order which is why we are working with our restaurant partners to make it happen.”
700 restaurants will be able to use their new menu system in 2019 after its initial trial on December.
