‘McDonald’s to Go’ in Fleet Street will offer a reduced menu and new packaging.
Looking to cater to people on the move, McDonald’s in the UK has opened its first grab-and-go store in London.
Located at Fleet Street, ‘McDonald’s to Go’ will offer a reduced menu of takeaway-only items. Alongside classics like its McNuggets, Big Flavour Wraps and the Big Mac, the restaurant will also trial a selection of new prepared salads later this year.
The location, which has no seating area and smaller self-order screen, also features new branding on takeaway bags as well as a new uniforms for its restaurant crew.
The move comes as McDonald’s marks 45 years in the UK, with the fast food giant saying it has invested £4.3 billion in the country and created over 2.1 million jobs. It also joins a myriad of concepts across the UK that are seeing the rise of demand for food-to-go options.
McDonald’s said the store format will allow them to trial “different and flexible formats depending on the local needs of customers in the surrounding areas.”
“Changing tastes, new technology and more competition mean we need to continue to focus on investing in what matters most to our customers. We know that ‘one size doesn’t fit all’,” McDonald’s UK & Ireland SVP Development & IT Henry Trickey said in an announcement. “In Fleet Street, where city workers are looking for something quick to grab on the go, it makes sense to test a smaller format - no seating and takeaway only with a reduced menu will allow us to focus on speed of service. However, the next McDonald’s to Go could look very different.”
McDonald’s currently operates over 1,280 restaurants across the UK. It recently extended its testing for extended breakfast hours in over 100 locations.
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