News
TECHNOLOGY | Staff Reporter, UK
view(s)

Wagamama launches new payment app with Mastercard

The Wagamamago app is available to download now for both iOS and Adriod.

Through the revolutionary technology, payment can be taken automatically from the app without the need to hit a pay button. Available for free on iOS and Android at any wagamama restaurant in the UK, the new trademarked wagamamago app also allows customers to order more items from their phone, split the bill and pre- order takeaway, for those on the move.

The purpose of the app is to allow a faster and more seamless dining experience for customers as wagamama's research showed that it takes an average of 12 minutes between asking for the bill to leaving the restaurant, and customers are four times less likely to recommend a restaurant if they have had a bad ‘bill experience’.

wagamama customer director Emma Woods said, “We wanted to bring truly frictionless payment to restaurants as we know waiting for the bill is frustrating, why shouldn’t you be able to get up and go when you are ready: well, now you can. No more waving your hand in the air, trying to catch the waiter’s eye, once you’re ready you just go, and customers are automatically charged with the receipt emailed directly.

wagamama CIO Richard Tallboy said, “After the initial idea we used market research to identify what the customer wanted and the stress-free bill experience was very important. We wanted to make the dining experience easier and still retain the interaction of the waiter because we didn’t want a restaurant full of people ordering food on their mobile devices and not enjoying the experience. Getting the bill is the last thing a customer experiences and it was important that this be quick and stress free for our customers.”

The wagamamago™ app is completely safe and secure, developed in partnership with Mastercard which processes 65,000 secure transactions a minute. The Mastercard checkout process, which uses the Masterpass digital wallet, is supported by the highest levels of security and cryptology. 

When using the app in restaurant, diners will also have access to added benefits including being able to super-size their fresh juice, a saving of £1. 

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.