, UK

Restaurant Brands to revamp Tim Hortons for C$700 million

The move follows a round of bad publicity over its management of the Canadian chain.

The revamp suggested initiatives including cheaper meals and new breakfast options were bearing fruit at Burger King outlets. Politicians have criticised Hortons for its reaction to minimum wage increases in Ontario, while a group of franchisees has alleged Restaurant Brands is not keeping to the terms of a 2014 deal to buy the chain.

“The environment’s competitive and the fact that there’s a ton of negative media created by this group of franchisees is also hurting guest perception,” chief executive Daniel Schwartz said.

Restaurant Brands said it would redesign Tim Hortons restaurants, focus on technology and introduce more lunch options at the chain.

Join QSRMedia UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Benugo to provide food & drink offering for upcoming ABBA Voyage
The offering will include a premium ‘Departure Lounge’ area, a concourse eatery, four public bars, and a Prosecco bar.
Promotions
German Doner Kebab bolsters operations team with new appointments
Nick Scovell has been appointed director of operations, taking over from Michael Biggins who begins his new role as director of strategic initiatives.
Caffè Nero signs delivery partnership with Just Eat
The new partnership with Just Eat is another step in expanding Caffè Nero’s ‘New Channels Strategy’.
Operations