EXCLUSIVE: LEON to focus on growth in US and Europe this year
The healthy fast food chain recently opened its 53rd site in the UK.
LEON is looking towards expanding its footprint in markets like Europe and the United States to seek growth, in addition to its ongoing local expansion.
“Growth this year will be a mix of UK, Europe, and US,” Rebecca Di Mambro, Head of Marketing at LEON, exclusively told QSR Media. However, the brand has yet to release target numbers for openings at this point in the year.
LEON recently opened its latest store in Soho’s Broadwick Street, just a few hundred metres away from their first ever restaurant on Carnaby Street, where the brand opened 15 years ago in 2004.
The Broadwick outlet was the healthy fast food chain's 63rd opening globally and 53rd in the UK, and features a new aesthetic for the brand.
“Broadwick features a new style of signage. We created this because we were inspired by the old pubs around Soho and Poland Street in particular, and wanted something that was beautiful and bespoke to the area,” Di Mambro said.
2018 saw LEON making its way to the United States, after opening their outlet in Washington D.C.
D.C. represented the fifth international location for U.K.-based restaurant concept, which has grown to 64 restaurants since 2004 with locations in Oslo, Amsterdam, Utrecht and Gran Canaria, and has plans to grow in other cities across Europe and the U.S.
