Camile Thai starts U.S. expansion drive with ghost kitchen deal | QSRMedia UK | QSR news for UK's quick service restaurant industry.
,UK
13 views

Camile Thai starts U.S. expansion drive with ghost kitchen deal

The first U.S. location will be in Chicago.

Camile Thai is set to enter the U.S. market, courtesy of an agreement with ghost kitchen company Kitchen United.

The chain’s first U.S. location will be in Chicago and will operate as a delivery and takeout-only concept, licensing exclusively at Kitchen United’s MIX locations.

Expansion will continue throughout 2021, with new locations opening in Chicago River North, Pasadena and Austin.

Since opening its first restaurant in 2010, Camile Thai has expanded to 40 locations in the United Kingdom and Ireland.

“The rise of the on-demand economy has driven a monumental shift in traditional brick-and-mortar restaurant service. Last year saw the most significant adoption of technology in our industry’s history with volume digital food ordering and delivery at its core, and Camile Thai has been a first-mover in Europe,” Camile Thai CEO Brody Sweeney said in a statement.

(Also read: Camile Thai Kitchen founder sees a bright future for chains that embrace change)

“While a lot of new trends and short-lived concepts have emerged in the last year amid the rise in popularity of ghost kitchens, Camile Thai offers long-term opportunity and value for operators looking to grow via a licensed model. Based on our partnership with dozens of operators and Camile Thai’s proven experience, we are well-positioned to grow together here in the U.S.,” added Kitchen United chief business officer Atul Sood.

Get QSRMedia UK | QSR news for UK's quick service restaurant industry. in your inbox
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Organisations also welcomed the report’s latest recommendations.
The chain says Europe will be a vital part of their growth.
The division’s first dedicated activation will take place this summer.
Triple-digit order growth was seen in London.
The brand aims to offer "unrivalled flexibility."
It recently opened its first store in Wales.
The 3,500 sq ft location will open later this summer.
The lifting of social distancing measures “brings huge relief for hospitality venues,” UKHospitality said.
Starting July 19, the fast food chain will dish out specially created Beano goodies for its younger customers visiting the restaurants.
This is the chain’s 64th UK restaurant opening.
The fast food giant’s updated climate action strategy also seeks solutions to reduce embodied and operational carbon from its venues.
It had hired 1,000 new staff members to help drive its rebound following the pandemic.
This is his biggest Street Burger restaurant yet.

Event News

Event News

QSR Media UK is pleased to announce we are in partnership with The Restaurant & Takeaway Innovation Expo for their 2021 show.
Restaurant & Takeaway Innovation Expo’s 2021 show to happen on November 9 & 10

Restaurant & Takeaway Innovation Expo’s 2021 show to happen on November 9 & 10

QSR Media UK is pleased to announce we are in partnership with The Restaurant & Takeaway Innovation Expo for their 2021 show.