, UK

Wagamama launches new cook at home range

All profits in the first year will be donated to mental health charity partner YoungMinds.

Wagamama announced the launch of a new cook at home range.

The chain said the new range, done with All About Food, was inspired by the “overwhelmingly positive” fan response to its cooking series Wok From Home, hosted by global executive chef Steve Mangelshot. The launched on social media in April 2020.

The launch also sees some of the chain’s flavours hit supermarket shelves for the first time ever including: three meal kits (katsu curry, pad thai, chicken ramen), three stir fry sauces (teriyaki, firecracker and pad thai) and two curry pastes (katsu and raisukaree).

The meal kits, pastes and sauces will be available at Waitrose from June 7 and will be followed by Morrisons (June 8), Sainsbury’s (June 16), Tesco’s (June 29) and Ocado (July 5).

Follow the link for more news on

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Velvet Taco tackles brand identity ahead of London launch
The brand wants to be known for its inventive menus and its made-from-scratch tacos.
New concepts
Larks Vs Owls: A cross-country comparison of QSR traffic
Data reveals that the British like to have a hearty breakfast whilst the French often go for late-night dining.
Research