,UK

Wagamama launches new cook at home range

All profits in the first year will be donated to mental health charity partner YoungMinds.

Wagamama announced the launch of a new cook at home range.

The chain said the new range, done with All About Food, was inspired by the “overwhelmingly positive” fan response to its cooking series Wok From Home, hosted by global executive chef Steve Mangelshot. The launched on social media in April 2020.

The launch also sees some of the chain’s flavours hit supermarket shelves for the first time ever including: three meal kits (katsu curry, pad thai, chicken ramen), three stir fry sauces (teriyaki, firecracker and pad thai) and two curry pastes (katsu and raisukaree).

The meal kits, pastes and sauces will be available at Waitrose from June 7 and will be followed by Morrisons (June 8), Sainsbury’s (June 16), Tesco’s (June 29) and Ocado (July 5).

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The shop will help the chain build brand awareness as the company looks to grow its restaurant footprint.
It will have seating for 46 diners along with ‘grab and go’ options.
The location aims to showcase ‘takeaway classics' that founder Julian Denis and chef Harry Fox grew up with.
The chicken brand was created with British YouTube group The Sidemen.
Digital continues to be the main driver of the business, the company said.
The concept is the brainchild of Dayashankar Sharma, the executive chef behind fine-dining Indian restaurant Heritage Dulwich.
Revenues at the restaurants it has opened this year are “far more” than the chain had expected.
It joins a growing number of food companies that have announced global commitments to eliminate the use of cages in their egg supply chains.
The chain also appointed two more companies in the UK as part of its roster of franchisees.
It also has to open an additional 10 stores over the next two years.
The item was launched by the high street group in 2019 and helped to serve up a significant sales boost in the same year.
53% of consumers are actively counting calories or checking sugar content.