Karapincha to bring Sri Lankan-inspired dishes to Canary Wharf
The family-owned stall will be helped by creative agency Free the Birds for branding.
Sri Lankan Karapincha will open in Canary Wharf, with the help of brand identity building from Free The Birds.
The street eat, owned by Perumal twin sisters, will feature its origin story and cultural heritage.
“We developed ownable assets and brand guidelines that spread across packaging design, social media, and menu flyers to highlight Sri Lanka’s extraordinary culinary evolutions with its melting pot of regional food traditions. The brand’s distinctive colours of deep heritage green and a vibrant spicy orange, inspired by the country’s flag, are balanced with accent colours, based on unique spice palettes to reinvigorate Karapincha’s cultural heritage.” James Hardy, Designer for the Free The Birds.
Reacting to the opening, Vasanthini Perumal, co-founder of Karapincha / The Sri Lankan Sisters, said, “Opening another location in London meant that we needed to be brave with the design in order to attract customers.”
“We understand the value that design brings to a company, especially in this industry, so we needed a strategic partner who can elevate the Karapincha brand. The team at Free The Birds rose to the challenge and delivered on their promise of bringing clarity and edgy creativity that resembles our culinary evolution and brand heritage,” added Perumal.
