Marks & Spencer partners with Wasabi

They will offer sushi and theatre in the food hall.

Marks & Spencer announced a trial of fresh sushi counters, in partnership with sushi experts Wasabi. They will offer fresh products and improved in-store experience with a touch of theatre.

The counters will sell an extensive range of Wasabi’s products, specifically fresh raw sushi and hot meals, which all meet M&S’s ethical sourcing standards.

The partnership will begin with a five store trial, four of which are in London, with all of the counters due to open before Christmas.

Dong Hyun Kim, founder of Wasabi, said, “This partnership is extremely exciting for Wasabi. Our customers know that they can expect high quality, affordable sushi and hot food from us. We’re delighted to have the opportunity to bring our expertise and innovation to Marks & Spencer customers as well. M&S has been a sign of quality for 133 years and I am confident that this partnership will lead to more success for both businesses."

Andy Adcock, food director at M&S said, “At M&S we put the customer at the heart of everything we do and we’re excited that this partnership will see us bring new products and a new experience to our customers. Health, convenience and food on the move are all growing areas of our business and by working with an expert partner we know we can offer our customers the very best."

Photo credit: themarketingblog.co.uk