In Focus
FRANCHISING | Staff Reporter, UK

EXCLUSIVE: Crussh on opening its first healthcare site

The upcoming outlet at Birmingham Children’s Hospital is done in partnership with Sodexo.

Looking to get a bigger share in medical facilities, Crussh announced it will open its first “healthcare site” in Birmingham Children’s Hospital this summer.

The chain’s first site outside of London, the new opening is a result of its franchise deal with global services company Sodexo announced last year.

(Also read: EXCLUSIVE: Crussh on the huge opportunity their Sodexo Partnership presents)

“This is a really significant opening for us, and provides an incredible opportunity to bring our brand of healthy food and juice to a new audience in locations where we think we can make a real difference. Healthcare is an area we’ve been passionate about for a long time,” Crussh CEO Shane Kavanagh said.

“Extending our 10-year partnership with Birmingham Children’s Hospital was a clear opportunity to review and overhaul patient dining and retail provision. Bringing in brands such as Crussh will help us deliver our goal to ensure that we give the right nutrition to children and young people,” Sodexo UK & Ireland CEO of Healthcare Stuart Winters added.

Speaking to QSR Media, a spokesperson said the new Crussh café will stay true to the chain’s classic menu.

“We’ll be serving a full range of salads, wraps, sourdough toastier, hot food, porridge, eggs, breakfast pots as well as our full juice, smoothie and coffee menu,” the spokesperson said.

The chain also stressed that its currently focused on the sites it is developing with Sodexo.

“We have a number of sites outside of London with them currently in the pipeline. If opportunities come up for our own sites, we’ll certainly consider them,” the spokesperson added.

Separately, Crussh also confirmed that their CBD oil coffee booster have been positively received by customers.

“CBD oil has started well, the volumes are still relatively small as people get to know it. We’ve seen some positive feedback on social media and will be continuing to push this out over the summer,” the chain said.

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