Canadian fast-food chicken launches franchise in the UK
It plans to open across the UK, Ireland and continental Europe.
Canadian fast-food chicken brand Mary Brown’s Chicken has launched its UK franchise.
The brand, which will be known internationally as MB Chicken, was founded in 1969. MB Chicken currently has around 300 locations across Canada and is growing both within North America and in international markets.
The brand is known for its Signature Chicken, Taters, Big Mary chicken sandwich, and its popular Tater Poutine, which combines hand-cut, breaded and fried potatoes smothered in gravy and cheese.
The company prides itself on its made-fresh methodology, including hand cutting and hand breading its Signature Chicken & Taters from locally sourced, farm-fresh ingredients. It has maintained the same traditional breading and seasoning recipe since 1969 using its own proprietary cooking equipment with patented technology, sealing in the chicken's natural flavours resulting in a less oily, juicy, tender, and incredibly delicious product.
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MB Chicken’s first-ever store in the UK, located in Lisburn, Northern Ireland, opens on 21 February, with subsequent stores scheduled to open in 2024, including sites in Belfast, Leicester and London.
“For over 54 years Canadians have made Mary Brown’s Chicken their first choice for fresh, hand-cut, hand breaded delicious fried chicken and Taters. We are therefore excited to introduce our legendary concept to the wonderful people of the UK. What makes MB Chicken special is our delicious, handcrafted menu and genuine hospitality; we have been a beloved tradition in Canada for generations, and we can't wait to share our passion for delicious, made-from-scratch quality food with new friends in the UK,” Hadi Chahin, CEO of MBI Brands said.
