Popeyes appoints Tom Crowley as UK chief executive

He brings more than 20 years’ experience leading UK pub, casual dining and QSR brands.

Popeyes has named Tom Crowley as its UK chief executive as it plans to open 350 sites​​ over the next 10 years.

Crowley has more than 20 years’ experience leading UK pub, casual dining and QSR brands. Recently, he was managing director at Giraffe Concepts and CEO of Boparan Restaurant Group.

“I’m thrilled with the opportunity to launch the globally renowned Popeyes brand into the dynamic UK market. I believe we have a truly disruptive proposition rooted in authentic Louisiana culture that will really resonate with UK guests,” he said.

“This last year has been incredibly hard on the hospitality industry and I’m pleased that Popeyes will be able to contribute to the industry’s recovery with our ambitious goals for the UK.”

The chain’s first UK restaurant is expected to open by the end of 2021. The UK will be the brand’s 11th country in the Europe, Middle East and Africa region.

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