She will continue to sit on the UCC Europe's board.
UCC UK & Ireland Managing Director Elaine Swift will now serve as Regional Director (North) for the brand's European operations.
The appointment comes as amid a company restructure that seeks to create efficiency in three distinct regions, and to provide a consistent brand and customer experience across all major European coffee markets.
Under the restructure, Swift will take on responsibility for all Northern European territories including Benelux and the Nordics, alongside Smit & Dorlas and the UK & Ireland businesses. The appointment is effective from May 1.
Swift will continue to sit on the UCC Europe Board of Directors alongside two other regional directors and will be reporting to UCC Europe CEO Paul Molyneux. The local business structures of UCC Europe’s operating companies in UK & Ireland, France, Spain, Benelux, Netherlands and Switzerland remain unchanged.
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