, UK

“Reject the Takeaway.com combination”: Prosus urges Just Eat anew to take its offer

The platform is giving shareholders until 11 December to take up their offer.

Prosus maintained that doing business with competitor Takeaway.com poses a “significant risk” to Just Eat’s operation, days after the British online food ordering company has rejected its £4.9bn offer.

In a statement, Prosus CEO Bob van Dijk claimed that Takeaway “underestimates Just Eat’s need of substantial investment to recapture market share and improve performance in an increasingly competitive sector undergoing global transformation.”

Van Dijk also insisted that their offer “removes the downside risk for Just Eat's shareholders.”

“Our offer also reflects the substantial investment required in product, technology, marketing and own-delivery capabilities to make the most of Just Eat's long-term potential,” he said.

Moreover, Prosus said it will continue to woo Just Eat’s shareholders to reject its Takeaway’s offer and to instead accept their offer on or before 11 December.

Just Eat had previously asked its shareholders to reject Prosus’ offer.

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