Carluccio's receives £10 million cash injection from parent company for brand reboot

The chain aims to improve their store design, food, service and website.

Carluccio’s had received £10 million cash injection from their parent company Landmark Group to reboot the brand as they escape from company voluntary arrangement (CVA).

According to a report by Marketing Week, the funds are to be used to boost the outlets’ service standards, food offerings and store design as well as to improve their marketing and advertising aspects.

The chain also received investment to revamp their website to have a digital storytelling feature as well as an e-commerce platform for their deli operations.

Last May saw Carluccio’s announcement of entering a CVA, which led to the closure of 34 of their 103 restaurants.