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McDonald’s UK brings in Stephen Graham as new voice in ad revamp
The shift aims to attract younger audiences whilst still appealing across age groups.
McDonald’s UK has named Stephen Graham as its new voiceover artist, replacing Dexter Fletcher, who had fronted the brand’s ads.
The company is banking on Graham’s recognisable voice to appeal to younger audiences whilst still reaching a broad age range.
The move is part of a wider shift in McDonald’s creative direction, with a focus on more culturally relevant, insight-driven campaigns based on everyday experiences and customer behaviour.
Graham will feature across UK advertising, with his first four voiceovers launching on 28 April.
The ads promote McCrispy, Big Arch, and “Breakfast Done Properly” and are running on TV and radio.
