MARKETING | Staff Reporter, UK

YO! Sushi rebrands to highlight menu offerings into its new 121-character name

The name change has started in its Richmond branch, which now has a 12ft long sign.

YO! Sushi has announced its new name to be ‘YO!SushiRamenKatsuStirfryCurryBaoBurger-
GyozaFriesYakisobaMochiBallsFriedChickenPopcornShrimpBeefTeriyakiChocolateBrownie!’ to emphasise the scale of choice its menu offers, an announcement revealed.

The name change will start in its Richmond branch where customers will be confronted by a monster 121-character sign extending over 12ft that features 17 options from the menu - including dishes such as ramen, mochi balls and beef teriyaki.

Furthermore, they launched a campaign where customers can receive its offerings for free by uploading a video to social media of them successfully completing the tongue-twister.

“After bringing fresh sushi to the UK for the first time 22 years ago, we want to show diners that we are consistently at the forefront of change, with our exciting and diverse menu. We hope our new name change will get people talking but most importantly, show just how extensive our food offering is and that there really is a dish for everyone at YO!SushiRamenKatsuStirfryCurryBao-
BurgerGyozaFriesYakisobaMochiBallsFriedChickenPopcornShrimpBeefTeriyakiChocolateBrownie!,” said Luisa Fernandez, marketing director at the Japanese chain.

The press release also said that following research that discovered 55% of the public think that sushi is solely comprised of raw fish, they wish to show that they are about more than just sushi with over 80 colourful dishes on its current menu. Options are also available for those who prefer vegan and gluten-free meals.

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