, UK

Pret A Manger celebrates organic iced coffee launch with giveaway

The sandwich brand's new offerings are now available in over 200 shops.

Pret A Manger celebrated the launch of its new organic iced coffees by giving it away in selected stores.

After rolling it out in over 200 stores, customers can now avail of their iced Americanos and iced lattes with a variety of organic milk options such as soya and rice-coconut.

The launch follows new additions to their menu that includes summer smoothies and toasted baguettes.

“In the US, Pret customers make the switch from hot to iced coffee as soon as the sun comes out. Over the last year, we’ve noticed interest growing in the UK so we’re introducing the offer to many more shops, Pret's food and coffee director Clare Clough said.

Pret’s iced coffees are served in a recyclable plastic cup with a paper straw. Similar to previous offers, customers who bring in a reusable cup will be able to enjoy 50p off the iced beverages.

(Also read: Pret launches its first reusable cup)
 

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!