Tesco’s sushi sales rockets to 90% in August

The demand is bringing sushi up as the top favourite premium lunchtime treat at Tesco.

Sushi sales at Tesco have surged by 90% since the beginning of the year, according to the brand’s recent press release.

Demand at Tesco has grown so much that sushi has even replaced the smoked salmon sandwich as Britain’s favourite premium lunchtime treat.

Included in the Premium deal, which offers shoppers a main, a drink and a snack, are a choice of sushi boxes, poke bowls and other pan-Asian delights such as gyozas and bao buns. As a result of the extra demand the supermarket now sells 21 million packs of sushi a year.  

“This is the first time that we’ve ever put premium quality sushi in one of our meal deals and this has had a significant effect in making it more affordable and accessible for shoppers.Demand has also been boosted by people returning to work and it’s led to restaurant group YO! Opening more fresh sushi counters in our stores across the UK. Sushi has never been more popular and for a salmon poke bowl to  overtake our previous top-selling premium lunchtime staple, the smoked salmon sandwich, really underlines that,” Tesco Food to Go Buying Manager Emma Williams said.