Benito’s parent launches new pizza brand Slice & Dice
It serves New York-style pizzas.
Elangeni Hospitality Group (EHG) has announced the opening of the first Slice & Dice restaurant in Social in Landsec’s Westgate development in Oxford, alongside sister brand Benito’s.
Slice & Dice serves New York-style pizza, thin crust, handheld and available by the slice or as a whole 20” pie. The concept was born out of a trip that serial restaurateur Amit Joshi and Michael Pearson, CEO of Elangeni Hospitality took to Las Vegas last year, where they were taken by the large number of pizza-by-the-slice operations scattered across the city. The dice element in the Slice & Dice concept is a nod to that trip and its Vegas roots.
Amit helped in developing the pizzas on the menu. Aside from that, the brand also serves a range of salads, cheesecakes, American beers and cocktails.
“We’re incredibly excited about opening our first Slice & Dice store and particularly pleased to be working with our existing landlord partners, Landsec, to strengthen our presence in Westgate, Oxford. We’re trading brilliantly well with Benito’s in the scheme and see a huge opportunity for pizza by the slice in the centre,” Michael Pearson, CEO of Elangeni Hospitality said.
