Costa launches new Costa Fresco concept store in London
The coffee shop chain opened its first food-led concept store, Costa Fresco, on Tottenham Court Road.
The one-off store, which includes an in-house bakery, was created in response to growing consumer demand for choice and quality. The store features a unique take on Costa’s traditional menu, introducing a tailored food offering in a bespoke environment.
The new Costa Fresco menu includes hand crafted, freshly baked sweet and savoury options including a Rustico Dry Cured Ham and Mature Cheddar with Vine Ripened Tomatoes Flatbread and the Roasted Pork Belly with Caramelised Braeburn Apple and Onion Ciabatta.
Carol Welch, Costa’s Group Brand Marketing and Digital Innovation Director, described the new store as “a fusion of London’s handcrafted bakeries linked to our heritage and the Italian passion and gusto for vibrant ingredients and genuinely good food.”
She added: “We are committed to continuing to delight our customers, and as we look to grow we have listened to what they want – great food, alongside great coffee in a welcoming environment.”
The Costa Fresco is based at 190 Tottenham Court Road with opening times from 8:00am to 20:00pm, Monday to Saturday and 8:00am to 19:00pm on Sunday.
