NEW CONCEPTS | Staff Reporter, UK

Dirty Bones supports foodie culture with Foodie Instagram Pack

It has launched London's first-ever ‘Foodie Instagram Pack’ at Denman Street.

The package comes with items including: portable LED camera light, multi-device charger, clip-on wide angle camera lens, and a tripod selfie stick for overhead table shots. The pack has been created to provide Instagrammers with everything needed to capture the perfect shot.

The pack’s conceptualization stems from a recognition of the movement and importance of Instagram in present-day foodie culture, as well as a desire to enable guests to share Dirty Bones Soho’s best qualities without compromising the atmosphere and design. The first of its kind, the pack is an innovative approach to harnessing the power of one of the fastest-growing marketing tools in the restaurant industry.

Overseen by Lotti Lorenzetti, Dirty Bones Soho was designed with the Instagram universe front-of-mind, echoing New York’s post-industrial chic look with an antique floor-to-ceiling bookcase and bespoke neon lighting signage already popular with social media savvy guests. 

The outlet is their fourth restaurant serving NYC-inspired comfort food and cocktails across London. 

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