NEW CONCEPTS | Staff Reporter, UK

Healthy concept Choppaluna debuts in the UK

The brand says it already has inked 12 franchise agreements.

New fast casual Choppaluna is set to launch its flagship store in Bloomsbury in October 2019, according to family-owned firm Hero Brands.

Hero Brands says the new restaurant aims to introduce a “new way to eat and a great-tasting and healthy alternative to classic fast-food”.

Its menu will feature chopped salads, smoothie bowls and choprolls “inspired from destinations across the globe”. Customers can also choose from over 60 fresh toppings before watching the brand’s team prepare their food live.

Choppaluna’s co-founder and CEO Nikras Agha revealed that the brand already has 12 franchise agreements signed-up, with another 60 in the pipeline.

“Our ambition is to open our first flagship store in Bloomsbury, London, and then roll-out our expansion in key cities across the UK, including Birmingham, Manchester, Glasgow and Edinburgh,” Agha said.

“The opportunity is truly resonating with the business community and we are actively developing multi-franchise partnerships as we maintain a focus of identifying and securing prominent new sites across the country".

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