
Who's the Latest QSR to Get their Own Documentary?
Domino's documentary to screen on Channel 4.
Channel 4 has just commissioned ALASKA TV to produce a documentary on Domino's.
Coinciding with the pizza chain's 30th anniversary in Britain, the one hour long programme will capture behind the scenes footage from the bosses at the top, to the shop floor.
A 'pizzacam' will also tell the stories of the group's customers, following a pizza on its journey from oven to front door.
Speaking on the announcement, David Wild, CEO of Domino's Pizza said "We talk about people working here having pizza sauce running through their veins. By opening the doors to the cameras the viewers at home will be able to see the energy and effort that goes into making Domino's the leading take-away and pizza delivery chain".