RESEARCH | Staff Reporter, UK

How do brand scandals affect your consumers?

Euromonitor International discusses the recent investigation into U.S Subway spokesman Jared Fogle and how it would affect the Subway brand.

In the podcast, Euromonitor International senior consumer foodservice analyst Elizabeth Friend explores how much consumers care about the image of the companies they patronise, examines how foodservice brands have addressed and recovered from scandals in the past, and contemplates the outlook for Subway in the U.S now.

Click here to listen to the podcast on Euromonitor’s blog.

The views expressed in this column are the author's own and do not necessarily reflect this publication's view, and this article is not edited by QSRMedia UK. The author was not remunerated for this article.

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