Weekly Global News Wrap Up: Yum Brands shares spike on raised earnings forecast; Why Chipotle's recovery is going to be an uphill battle; Chick-fil-A ends six-year breakfast drought

Here is a summary of the most interesting QSR news stories of the week from around the world.

• According to CNBC, shares of Yum Brand rose as much as 5 percent on Thursday after improved results in China helped the company outpace earnings expectations and boost its forecast. READ MORE HERE.
   
• CNBC reveals that Chipotle Mexican Grill may need to rethink how it tries to woo back customers after a string of foodborne illnesses were linked to the restaurant. READ MORE HERE.
   
• Chick-fil-A is coming out with its first new breakfast entrée in six years, according to Business Insider. READ MORE HERE.
   
• According to Fortune, the list of restaurant chains jumping on the social media-ordering bandwagon continues to grow. Pizza Hut is the latest high-profile brand to enlist a “chatbot” to launch a social ordering platform that will allow the restaurants customers to place orders for pizza and other products using their Twitter accounts on Facebook Messenger. READ MORE HERE.
   
• Starbucks Corp on Wednesday announced a financial investment and global licensing deal with Princi, an artisanal bakery based in Milan, Italy. As part of its investment, Starbucks and Milan-based Angel Lab and Pekepan Investments, will open standalone Princi cafes around the world, reveals Reuters. READ MORE HERE.
   
• Forbes share why brand-building from the inside should be Colin Mitchell’s priority in his new role as global VP-McDonald’s Brand. READ MORE HERE.
   
• Taco Bell is launching a Triple Double Crunchwrap. The new dish contains double layers of seasoned beef, nacho sauce, and tostada shell, shares Business Insider. READ MORE HERE.