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RESEARCH | Staff Reporter, UK

Global trail mixes market is expected to grow 12%: Technavio

The latest report by Technavio predicts a CAGR of more than 12% during the period 2018 to 2022.

The report segments the global trail mixes based on the type of products such as organic trail mixes and inorganic trial mixes and by geography (the Americas, EMEA, and APAC). It provides a detailed illustration of the major factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.

Here are some key findings of the global trail mixes market, according to Technavio food and beverage researchers:

  • Increasing demand for healthy and on-the-go snacks: a major market driver
  • Hybrid snacks: a key market trend
  • The market has been segmented into inorganic trail mixes and organic trail mixes
  • The Americas dominated the global trail mixes market with 39% share in 2017
  • General Mills, Kellogg NA, PepsiCo, The Kraft Heinz Company, and Tropical Foods are the leading players in the market

According to a senior analyst at Technavio for food research, “Around 70% of the consumers who purchase trail mixes consider health factors while making their purchase decision. Trail mix is made from various ingredients such as nuts, seeds, grains, chocolates, and more. It is packed with heart-healthy ingredients and components and has low-fat, low-calorie, and low glycemic carbohydrate contents making it suitable for a healthy lifestyle. It also helps in weight-loss.”

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