, UK

Modern kids more adventurous with food, according to poll

They have eaten curry by the age of five, mussels by six, and sushi by seven.

According to a new research by Giraffe World Kitchen, one in ten children under ten have tried an oyster with hummus, bao buns from China, Japanese katsu curry and Mexican quesadillas among a list of world foods parents never tried as a kid.

The study revealed a generational shift in what today’s children will eat, with the average youngster trying things their parents didn’t try until they were well into adulthood, such as chillies, squid, Pad Thai and edamame beans.

According to the poll, of the 1,500 parents who took part in the study, a third said their children were adventurous when it comes to their culinary tastes and half said ‘they will try most things.’

Also, 27% of the parents said their kids can use chopsticks.

A spokesperson for Giraffe World Kitchen said, “Kids today have such a great choice of world foods at their fingertips, it’s not a huge surprise to hear that they are so much more adventurous than their parents ever were at the same age.

“With parents set to take their children out for 12 meals over the summer holidays and seven in ten parents saying they have concerns over how much money they’d spend on eating out, we understand keeping the kids happy with exciting and varied meals from around the world isn’t always cheap, which is why we are offering our kids eat free deal throughout the summer holidays.”

Photo credit: Chaat Chatore Franchise

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

PAUL’s Galette des Rois arrives this Holiday season
The Galette des Rois is priced at £21.95 and goes on sale from 26 December.
Menu Innovations
Papa Johns plans 20-store expansion in Northern Ireland
The brand estimates that this will generate 400 jobs over the next 10 years.
Franchising
McDonald’s launches daily Grinch-themed deals for December
All deals are available through the McDonald’s app in the Rewards and Offers section.
Marketing
Domino’s opens first ‘Pod’ outlet in Wellington
At 720 square feet, Pod stores offer a smaller, more convenient Domino’s experience.
Design

Exclusives

Price spread between fast-food and coffee chains exceeds 100%
Core items such as cappuccino and latte prices rose by about 9%, whilst speciality drinks have surged even more sharply. 
Research
Afternoons now drives coffee traffic
Mid-afternoon to early evenings have become the fastest-growing daypart for coffee shops and bakeries.
London leads UK’s coffee and bakery boom
In the UK, there are an average of 1.75 outlets for every 10,000 people.