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RESEARCH | Staff Reporter, UK
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Northerners are the most positive reviewers: study

Feed It Back data also revealed that Londoners predominantly used Google and TripAdvisor to provide reviews.

After analysing thousands of online and social reviews across the restaurant and bar industries, online reputation specialist Feed It Back has revealed that reviewers in the UK’s Northern cities are more positive that their Southern counterparts.

Londoners are said to be the hardest customers to please, with 15% of all reviews left in the capital falling in the negative score bracket of 1-2 out of 5. Conversely, northern cities Leeds and Edinburgh topped the list of most satisfied customers, with 82.3% of reviews from both cities falling in the positive bracket (4-5 out of 5), followed by Liverpool (81.9%), and Glasgow (78.3%).

Looking at what was driving negative reviews in the capital, the words ‘rude’ and ‘group’ were featured prominently, particularly in comparison to the other major cities analysed.

Primary drivers behind positive reviews in the top performing cities in the North, meanwhile, were the words ‘birthday’ and ‘special’. Feed It Back says this was a clear indication that there is opportunity for operators to capitalise on the “make or break” special occasions, such as birthdays or anniversaries.

Looking at the social channels each region chose to share their feedback on, Londoners predominantly used Google (69.8%) and TripAdvisor (24.9%).

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