Delivery sales dip in January
Delivery trends are in line with wider seasonal spending patterns.
Britain’s leading restaurant groups’ delivery sales decreased by 1% year-on-year (YoY) in January, according to CGA by NIQ's latest report.
By contrast, the report also showed modest growth of 2.1% in revenue from takeaway and click-and-collect orders. These sales have now been in YoY growth for six months in a row—a turnaround from 11 consecutive months of decline.
January’s delivery trends are in line with wider seasonal spending patterns. The report recorded a 1.3% fall in sales YoY. This was an abrupt reversal of 3.2% growth in December, when consumers headed out to restaurants, pubs, and bars to celebrate Christmas rather than ordering in.
Furthermore, combined delivery and takeaway sales were 0.6% behind, compared to January 2024. Total sales—including from new sites opened in the last 12 months—rose by 6.6%.
“The premium paid for the convenience of deliveries may now be tilting people towards takeaways and click and collect orders,” said Karl Chessell, CGA by NIQ’s director—hospitality operators and food, EMEA.
“With so many consumers still feeling the pinch on disposable incomes, we can expect to see this trend continue through 2025.”
