Traditional menus lose appeal as global flavours dominate, report says
Korean, Filipino, Taiwanese and Middle Eastern dishes are gaining traction.
Almost three-quarters (74%) of consumers from the United Kingdom are looking for new flavours when they eat out, according to a Paulig PRO report.
The report found that Korean, Filipino, Taiwanese, and Middle Eastern dishes are gaining traction as diners seek dishes featuring heat, acidity, smoke , and umami.
It also highlights that 60% want to know more about the story behind flavours on the menu, allowing operators to use flavour provenance to drive premiumisation and value.
“Korean is mainstream now, but I think we will start to see more elevated Korean food. I also think Filipino food will be a big trend, as well as Malaysian,” Rebecca Grayson, Senior Category Insights Manager at Paulig PRO, said.
