Valentine's Day sees 26% increase on takeaway sales: Preoday

Not only were the number of orders placed higher, but the consumer spend also increased.

Data from Preoday reveals a 26% increase in the number of orders placed for delivery or takeaway on the 14th of February compared to the previous week. Restaurants and retailers using Preoday’s digital ordering technology saw a 41% increase in online and mobile ordering revenue compared to the same day a week earlier. Year-on-year data shows a 16% increase in the total number of orders placed on Valentine’s Day 2018 compared to 2017.

Conversely, on 14 February, ordering data shows that the most money spent at any one store was for sweet goods and cakes. That same store saw a 142% increase in digital order revenue compared to Valentine’s Day 2017.

Preoday COO Matt Graywood said, “A romantic gesture or meal is at the heart of Valentine’s Day and for many people, this is best enjoyed in the comfort of home. This year our restaurant and food retail clients saw more orders come in from online and mobile for collection or delivery than last Valentine’s day, and more than on a normal Wednesday. When it comes to the types of food enjoyed on Valentine’s, the fact that a cake shop was the most popular food business shows that lovers have a weakness for sweet treats.”