A fifth of Brits order Domino's through Amazon's Alexa

The company estimated that voice payments will increase in use by four times.

According to Baystreet, about a fifth of Domino's Pizza’s customers in Britain use Amazon.com, Inc. Alexa to place their voice-command orders. It is forecasted that by 2022, about 78 million consumers or 31% of adults in the United States will be using voice payments.

According to Domino’s head of digital in the UK, Nick Dutch, voice-ordering is convenient for customers.

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