Pure wins food-to-go innovation award for the second year

Pure’s Halloumi Super Bowl Salad has been named as the most innovative food-to-go product at the 2018 British Sandwich and Food-to-go awards.

Pure also won this award in 2017 for their deli pot, A Bit Moorish. Both of these products are vegetarian and although 30% of Pure’s range contains meat or fish, it is their commitment to food that is not only delicious but sustainable, that keeps Pure as the market-leader in the food-to-go sector.

Pure co-founder Ed Bentley said, “We are delighted by this award and would like to thank all of our team for their continued hard work and skill in keeping Pure at the very top of the food-to-go market. Food-to-go is the highest growth and, therefore, the most competitive part of the eating out market. So to be recognised by our peers as the most innovative of everyone is very pleasing. Next year we will go for the hat-trick!”